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Presently, small firms and home based telemarketers w ho wish to maintain
contact with their existing customer base or who require a large
supply of new prospects have limited technology to automate their outbound
dialing campaigns.
Apart from those organizations who manually use a touch tone phone on
hundreds of calls daily, others utilize a PC based contact manager
software like ACT or Goldmine with a conventional modem to autodial
numbers from a list. This crude solution forces the telemarketer to listen
to all of the normal dialing "call progress" signals like busies
and no answers. You can well imagine that after a short time, the
telemarketer will have a headache and soon after, may miss the distinction
of when a live prospect answers their phone.
It is also important to note that whether prospector's target market is a
corporate office or home based consumer, statistics bear out that 60% or
more of the time you will miss your desired party and instead be greeted
by some kind of answering device. That means the telemarketer must
personally dictate repetitive and time consuming callback messages to
those machines thus slowing down the whole outbound campaign to a crawl.
Some potential customers and their ideal
goals for using PPD:
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Political candidates seeking to
reach a voter about an issue
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Collection agencies seeking to
recover funds for a client
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Insurance firms seeking policy
renewals
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Loan brokers informing home owners
about better loan rates
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Doctors offices confirming an
upcoming appointment
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School administration leaving
messages about truancy
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And of course, all other commercial
sales campaigns
PPD will manage single or multiple
telephone lines and thru it's innovative hardware and software design, it
will eliminate unproductive call progress dialing signals instead
connecting both prospect and telemarketer only upon a live answer. Then a
visible sales script will appear on the screen along with prospect
information to help the telemarketer personalize their sales pitch to each
call.
This novel design also renders PPD fully FCC compliant
in that all outbound calls are first screened by a live telemarketer.
Here are three real-world scenarios illustrating how
PPD would operate:
Scenario A-- Basic Outbound Dialer
With an imported list of phone numbers and customer
names are present, PPD dials the first prospect and listens for their
"hello" after which time the telemarketer is quickly connected
to start conversation. Also immediately the prospect's contact
information appears on the display and using the keyboard
telemarketers can type personal notes and information about the account.
Once the call is completed, the next prospect in the list can be dialed
with the touch of a button.
Scenario B-- Supervised Deposit Mode
At any time during an on-going call, the telemarketer
may select a prerecorded message to be played to the caller or their
answering machine/voicemail box; and then exit the phone call. The
telemarketer can then begin a second call to the next scheduled prospect
on another available phone line. (This feature allows the operator to be
more productive and efficient.) Once the prerecorded message completes on
the first call, the phone line is disconnected automatically and reset for
later use.
PPD can help small home based organizations, home improvement firms, fund
raisers, and collection agencies operate more effectively. |